Posted on 08/06/2020 by the Promote This Team.
There has never been a better time to indulge in digital.
For most businesses having an ‘online presence’ has been enough for them to worry about ’till now.
With what’s happening in the environment, it seems that there has never been a better time to indulge in digital activities to help grow a business.
You may be a local store that has already seen a dip in foot-traffic and might consider building an e-commerce store. Or maybe trying to recall your previous customers manually and might consider automating it online. Or you may be needing new customers and start advertising to prospect online.
As many businesses seek to do more online in times like these, it does also pose a problem.
Sadly, the majority will dive head first into digital marketing activities without really considering their individual outcomes. Tonnes of dollars and time will be spent, arguably with wrong providers, or on campaigns that don’t result in action and even take up activities that just don’t contribute to the overall business objectives.
Whilst yes there hasn’t been a better time to indulge in digital and it may feel as though you need to act fast, seek for qualified advice so that you’re not just taking a punt with your precious marketing dollars.
If you’re a marketer, extend your duty of care for your clients to ensure their best outcome. Spend their dollars wisely as if they were your own.